In-store advertising: combine corporate identity with commerce

Inside your store is the only place you have complete control over the layout. Therefore, the perfect opportunity to make the right combination between corporate identity and commerce, range and branding. TVE Group distinguishes three segments and has years of experience in combining those three for the best solutions:

Shop windows

Show windows are the transition from outdoor to indoor advertising. It completely depends on the retail objectives and how the display window should be arranged, but there is a secret recipe for the ideal display window. TVE Group is happy to map this out for you.

Walking routes

While your visitors go through a store, they can still be attuned. Think of walking routes, distance marking, and product placement. You can easily use the ceiling for this, but don’t forget to use the floor and walls of your location for different expressions as well. And, with the right advice, we assure you that there is no excess of communicative expressions.

Shelf decoration

No retailer needs to be explained that every store has A, B and C positions. But more and more studies show that a C position can be more profitable with special decoration and that changing this decoration to other positions positively stimulates buying behaviour.

Interior decoration

Using the proper decoration in your store is the icing on the cake. It offers an extra chance to distinguish yourself from the competition. Of course, the primary purpose of your floor space is to stimulate sales, but secondary to that is making sure you have a distinctive appearance that increases retention. This can be done by using intelligent systems for user-friendliness as they are quick to change and using printed furniture to your advantage.

Working Clothes

It needs no further explanation: your staff is the heart of your organization. That is why you want them to look well-groomed and easily recognizable to visitors. Depending on your shop type, different requirements are set for corporate clothing. TVE Group is happy to advise and deliver what you need.