Fleet marking: carry the right message everywhere

Every retailer has to deal with it structurally: Transportation to and from your locations. But not everyone realises that these means of transport play an essential role in communicating the right message. A distinction can be made between three communication strategies.

Brand awareness

Many studies show that seeing a company logo frequently builds trust in the company. Suppose your company represents a brand that is already known to its target audience but wants to compete with other companies primarily on a psychological level. In that case, it is often wise to place just the company logo on the sides and back of your 12-foot-long mobile billboards.

 Message Distribution

Of course, you stand behind your brand and want as many people as possible to share your brand’s vision with you. That's why many companies choose to put emphasis on the payoff instead. By doing so, every truck does communicate the right message. Another benefit? You are assured that the message on all trucks remains timeless.

 Campaign communications

If there is a realisation within your company that the transportation fleet is one of the main communication carriers, why not include your campaigns on your trucks? Especially when lettering can be planned tightly and in accordance with upcoming marketing campaigns. In short, the communicative opportunities with fleet marking are endless.

Divisions within retail

TVE Group provides the whole package for retailers. We offer every facet of visual communication. Here, we generally distinguish between the divisions listed below: