Transportation
Every organization has to deal with it structurally: Transportation to and from your locations. But not everyone realises that these means of transport play an essential role in communicating the right message. The type of vehicle is not important here. Whether it's a car, bus, train, plane or any other mode of transport, each of them will be seen by passengers. In general, a distinction can be made between three communication strategies:
Recognizability
Many studies show that seeing a company logo often creates confidence in the company. Suppose your agency represents a brand that is already known to the target group but mainly wants to compete psychologically with other companies. In that case, it’s smart to only place the company logo on the sides and back of all your mobile billboards.
Message Distribution
Of course, you stand behind your brand and want as many people as possible to share your brand’s vision with you. That's why many companies choose to put emphasis on the payoff instead. By doing so, every truck does communicate the right message. Another benefit? You are assured that the message on all trucks remains timeless.
Campaign communications
If there is a realisation within your company that the transportation fleet is one of the main communication carriers, why not include your campaigns on your trucks? Especially when lettering can be planned tightly and in accordance with upcoming marketing campaigns. In short, the communicative opportunities with fleet marking are endless.
Divisions within wholesale institutions and government bodies
TVE Group provides the whole package for corporate institutions and governmental organisations. We offer every facet of visual communication. Here, we generally distinguish between the divisions listed below:
Outdoor advertising | Brand identity | Office design |
Engagement campaigns |
Would you like to discuss your unique story or situation? Feel free to contact us.