Xsensible
In 2019, Joep Erren, Project Manager at Xsensible, joined TVE Group. His assignment at the time was to improve the visibility of the shoe brand Xsensible at their dealers. To do so, he wanted a party that could take care of producing the in-store communication from A to Z.
Over the years, Xsensible has created a strong brand profile for itself in the footwear industry, with footwear specially designed by them. With this, they won the golden shoe of ANWR-Garant in 2015 and 2018. The target group was always 50+ but wanted to address a younger audience — an excellent challenge for their project manager and TVE Group, adding a bit of flavour.
After placing the first few orders with TVE Group, Joep came to the TVE Experience Center for inspiration in the early 2020s. He also wanted to go and find out if TVE Group could function as a one-stop-shopping supplier for their in-store communication. He was impressed by the productions and saw in TVE Group a professional supplier with a lot of knowledge and expertise. This resulted in pleasant cooperation between the two.
The showroom in the CAST (a trading platform for shoes, fashion and sports) in Nieuwegein was equipped entirely with in-store communication for Xsensible. This is an excellent location for receiving all dealers of this exclusive brand. Good news because you want to make a good impression with an appealing and attractive showroom as a brand.
Easyfix Double with Dispro Deco canvases was used on the walls. The advantage of this Easyfix system is that the banners can be changed very easily in the corresponding frame. This allows the campaign-specific advertising to be exchanged for general in-store communication in a short space of time. Besides the fact that Dispro Deco banners are easy to change, it also creates a sleek appearance in the store that conveys the exclusivity and quality of Xsensible.
In the ceiling is an Easyfix LED system processed which ensures a pleasant working atmosphere in the showroom and where the dealers of Xsensible can compile their collection for the coming season while enjoying a cup of coffee, of course. Centrally in the showroom, milling acrylic letters were chosen. Combined with the Easyfix frames and the logo, they provide a professional identity for the Xsensible brand.
TVE Group is proud to have provided the in-store communication of Xsensible's flagship product.