Xsensible
In 2019, Joep Erren, Project Manager at Xsensible, joined TVE Group. His assignment at the time was to improve the visibility of the Xsensible shoe brand among their dealers. To do this, he wanted a party that could take the worry out of producing instore communication from A to Z.
The shoe industry has been under a lot of pressure in recent years, but Xsensible in particular knows how to raise its profile through a specially designed footwear. With this, they won ANWR-Garant's golden shoe in 2015 and 2018. The target group was always 50+, but they wanted to rejuvenate this to 40+. A great challenge for Joep and TVE Group to add more flavour to this.
Inspiration through the TVE Experience Centre
After placing the first few orders with TVE Group, Joep came to get inspiration at the TVE Experience Centre in early 2020. He also wanted to come and find out if TVE Group could function as a one-stop-shopping supplier for their in-store communication. He was impressed by the productions and saw in TVE Group a professional supplier with a lot of in-house knowledge and expertise. A pleasant collaboration followed from this.
Recently, the showroom in the CAST (a trading platform for shoes, fashion and sports) in Nieuwegein was completely equipped with the instore communication for Xsensible. This is pre-eminently a beautiful location where all dealers of this exclusive brand are welcomed. As a brand, that is exactly where you want to make a good impression with an appealing and atmospheric showroom.
Practical applications
Easyfix Double with Dispro Deco cloths was used on the walls. The advantage of this Easyfix system is that the banners can be changed very easily in the corresponding frame. This allows campaign-specific advertising to be swapped with general in-store communication in a short space of time. Apart from the fact that Dispro Deco banners are easy to change, it also creates a sleek look in the shop that communicates Xsensible's exclusivity and quality.
The ceiling incorporates an Easyfix LED system, which creates a pleasant working atmosphere in the showroom and where Xsensible dealers can put together their collection for the coming season, naturally while enjoying a cup of coffee. In the centre of the showroom, acrylic milled letters were chosen. Combined with the Easyfix frames and provided with the logo, they provide a professional identity for the Xsensible brand.
TVE Group is proud to have provided the instore communication of Xsensible's flagship brand.