TUI
With over 2,400 employees, TUI is the largest travel company in the Netherlands. Every year, the travel organisation's employees make more than 1.7 million people happy with a wonderful holiday. TUI's goal is therefore to offer a holiday for every traveller, for every budget. Not for nothing are there more than 100 different points throughout the Netherlands where they can go to book a holiday! TVE Group got to work for this wonderful brand. And how? We explain in this case study.
Take the sun with you wherever you go
For every Dutchman, TUI is known as the travel company for a tailor-made holiday. So sun, sea, beach and a big smile on the face. So after two quiet years and few trips, it was high time to help future holidaymakers remember the brand. And what better form of branding and advertising than carwrapping? A business card of the company that always travels with the driver. This way, TUI employees always have the sun with them. It was up to TVE Group to realise a beautiful carwrap design.
Carwrapping
Car wrapping is a technique where cars are covered with a special type of film. Think different types of designs, eye-catching texts or simply a company logo on the car. It's all possible with car wrapping - talk about eye-catchers. Many of TUI's employees drive around in company cars. All these cars needed to be coated with a TUI, or should we say smile? This started with the delivery (and later delivery) of the cars. Thanks to company Wittebrug, our experts were able to get to work, thanks!
The next step was to discuss a catchy design. How do we best bring out TUI's brand identity on these cars? With images that bring the brand to life, of course! The brand-new cars were thus wrapped in full colour by our experts in a very short time. Passers-by now immediately recognise the TUI cars by the familiar TUI Smile, including sunny images of Curaçao, Aruba and Bonaire. Doesn't that make you want to go on holiday straight away?
The completion took place under the approving eye of the sponsors Aruba Tourism Authority, Tourism Corporation Bonaire, Curaçao Tourist Board & TUI. Afterwards, it was up to the employees to spread TUI's well-known smile across the Dutch road network. In short, a successful summer case for TVE Group.