Game Mania
Game Mania is the specialist shop for computer games and game consoles with dozens of outlets in the Netherlands and Belgium where today's gamer imagines himself in the Mecca of the latest games. It is a fast-paced industry where updates are constantly taking place with ever newer and even better games, not to mention ever faster and more powerful game consoles. This requires constant innovation in the shops with communication about the latest updates, promotions and campaigns conducted to trigger and bind the visiting gamer to this unique shop concept.
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A efficient solution
Game Mania was looking for a replacement product for its in-store posters in 2016. Frequently replacing the posters with new promotions caused a lot of hassle each time. The posters had to be removed neatly and then reapplied meticulously with an adhesive tape. This took a lot of time and effort because of the priel work involved. TVE Group anticipated this and came up with the advice to use magnetic film on the steel racks of their shops. An ideal product that is quick and extremely easy to apply and remove without complications. Any employee of the game shop can do it himself within seconds, without the need for an installation team. Ideal if there are many or short sales in the shop. Moreover, the magnetic film can easily be distributed among the various locations using tubes, which also proves to be very convenient logistically.
Sofie van Dijck, marketing coordinator at Game Mania, said she enjoys working with Ron Gevers, inside sales department at TVE Group. This confirms that the way TVE Group has structured communication with customers and internal work within the company works. Indeed, the challenge is to keep the contacts of this type of retail organisation warm. TVE Group therefore deliberately binds one person to each relationship for the reason that this person knows all the ins and outs of the relationship and knows the order history, but can also strengthen the personal contact between them and, where necessary, advise and guide them personally from A to Z.
In short, everything runs like a well-oiled machine and the customer cooperates to their satisfaction. TVE Group is therefore proud of all employees within the organisation, from sales to production to logistics!