Bata Industrials

 

After a colleague of Stef van de Munckhof, event merchandiser & marketer at Bata Industrials, noticed our name through a newsletter, he approached the TVE Group in 2019. At that time, Bata Industrials was on the brink of deciding to change its entire corporate identity. The old corporate identity, known as "the slow turtle", needed to be replaced with a more brutal look and feel. One that would give Bata Industrials a completely new image. "Boost Master Bob" came to life: a high-profile character who appeals to today's craftsman sharing the message that Bata shoes will give you a real boost while on the job. Safety always comes first at Bata Industrials, but comfort is an important second.

This project was quite a challenge. Changing Bata industrials branding also meant that all their dealers had to adopt their new style: all in-store communication had to be adjusted entirely. Stef was looking for a suitable partner to advise him regarding the new corporate identity. He decided to meet us in person at the factory in Sint-Oedenrode. In the TVE Experience Center, he gained inspiration from various materials and techniques. He also experienced with his own eyes that TVE Group has all disciplines in-house. This won his confidence to have TVE Group take care of the production for the new branding of Bata Industrials.

 

The TVE Experience Center is a wonderful tool that TVE Group is proud of. Here, we have our own materials library where our knowledge and expertise can convince clients regarding using materials, techniques and applications for visual communication. It is a pleasure whenever clients walk through the factory bewildered by the many different printing and finishing techniques and then walk out the door full of new ideas.

The Bata Industries dealers mainly work with steel racks in the stores where the shoes are placed. In consultation with TVE Group, it emerged that magnetic film would be the ideal solution. Dealers can quickly apply and remove this in their stores without the help of others. No installation team needs to be involved, saving everyone time and money!

 

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