Does your company need a corporate identity guard? The answer is a resounding yes! A corporate identity guard is a person or team responsible for monitoring and maintaining your company's corporate identity. Here are five reasons why your company needs a corporate identity guard:
1. Consistency in your brand
A corporate identity guard ensures that your brand is presented consistently across all communication channels and marketing materials. This means your company has one consistent look and feel that conveys trust and credibility to your customers.
2. Protecting your brand
A corporate identity guard helps your company protect your brand from misuse and abuse. This means protecting your brand from external parties who want to copy or modify your corporate identity without your permission.
3. Cost savings
A corporate identity manager can also help reduce the costs associated with creating different marketing materials. By using one and the same corporate identity, your company can save on the cost of creating different designs and materials.
4. Efficiency and consistency in your internal communication
A house style guard can also help streamline your internal communication and reduce confusion over house style guidelines. This means that all employees within your company follow the same house style guidelines and can work more efficiently.
5. Better brand positioning
A corporate identity coach helps improve the positioning of your brand. This means your company is better able to stand out from the competition and gain a stronger position in the market.
In short, having a corporate identity guard is essential for maintaining a consistent and recognisable look for your business. It protects your brand, saves costs, improves efficiency and positions your company better in the marketplace. Therefore, consider hiring a corporate identity guard or hiring an external party to perform this important task for your company.